Mu gihe c’inyuma y’igihe, mu mahanga y’ico kimenyetso ni co cabaye umurongo rusangi. kuva kuri Mengniu, Hua Xizi gushika i Miyuki Ice City, ibicuruzwa vyinshi vyagiye mu mahanga, PK n’ibimenyetso bikomeye vyo mu mahanga, no gutohoza uburyo bwabo bwo kuroranirwa.
Ariko rero, mu bijanye n’ubutunzi bwo kw’isi yose buriho ubu n’uguhungabana, biragoye cane gutuma ikimenyetso kija mu kiyaga.
Kuva mu Bushinwa gushika kw’isi yose, ni ingorane izihe amashirahamwe ahura na yo? Mu mahiganwa y’abasanzwe mu kiyaga, ni igiki gifasha mu gutuma ikimenyetso kivamwo? Mu gihe kizoza, ni imigenderanire mishasha iyihe mu kiyaga?
01 Iyo ibimenyetso vy'abashinwa bije mu kiyaga .
Igihe uguhiganwa kw’isoko ryo mu gihugu kwabaye ku Kiyaga Gitukura, mu mahanga y’ico kimenyetso cacitse ikintu gikenewe kugira ngo amashirahamwe ategure isoko, yongere inyungu, no kurondera inzira .
"Ikintu c'ibimenyetso kija mu kiyaga kigereranya indege ihoraho y'ubutunzi bw'Abashinwa.
Intambwe ya mbere ni uko Ubushinwa bwoherezwa hanze. Ni bwo bugarukira ku vyoherezwa hanze kandi nta kimenyetso kiriho, ariko gifise akamaro k’igiciro; intambwe ya kabiri ni uko amashirahamwe y’Abashinwa afata ikipe yabo mu mahanga . Naho ata bimenyetso bikomeye cane biriho, kandi ahura n’ingorane zimwe zimwe mu nzira yo gusohoka mu kiyaga. , Ariko ni intambwe ihambaye cane yo kugerageza gutohoza; intambwe ya gatatu ni uko amashirahamwe y’Abashinwa aja mu mahanga afise ibintu vyinshi, ubuhinga, n’ibindi bimenyetso bikomeye. Kuri iyi ntambwe, amashirahamwe y’abashinwa azo PK n’amazina manini manini .
Muri iki gihe, amashirahamwe y'abashinwa yavuye mu "ma ibintu vyoroshe aja mu kiyaga" gushika ku rugero rwo hejuru "umugezi uja mu kiyaga", kandi ubushobozi bwose bw'ibara ry'agaciro n'inguvu na vyo nyene biriko biraduga . Mu rutonde rw'agaciro k'isoko "Ikibanza c'Ikigega c'Isi mu 2022", 84 ibimenyetso mu Bushinwa vyari bigufi, n'agaciro k'amadolari 1{5}} trillion, kari ku rutonde rwa kabiri kw'isi.
Ariko rero, amashirahamwe y'Abashinwa aja mu rwego rwo hejuru "b'ibara ry'agahama genda mu kiyaga" azoguma ahura n'ingorane nyinshi mu masoko yo mu mahanga:
Mbere na mbere, yaba ari ugurisha, imirongo, canke inkurikizi, ibimenyetso bikwiye gutangura kuva ku ntango no gufungura ikintu gishasha mu masoko yo mu mahanga{0}}
"Mu vy'ukuri, isoko ry'amahanga ry'iyo sosiyete ni uburyo kuva mu ntango." Nk'umugwi wa mbere w'abakora ama tanchors bashikirije amakuru y'ubuzima, Yan Guanghua yakurikiye urubuga rwo gutera imbere cane.
Yashimikiyeko ati: "Ubuntu bwiza n'ibintu bitandukanye bishobora gutsinda ku murongo wo gutangura, ariko nimba vyakiriwe n'isoko, ikintu gihambaye cane ni ukurondera umugwi w'abaguzi wo kurima ingeso zo gukoresha. Mu mpera, bishobora gufasha amashirahamwe gufungura ugurisha. "Amajambo ya Yan Guanghua mu vy'ukuri ahuye n'iyindi ngorane y'ico kimenyetso: Ubushinwa n'ivyo mu gice kinini c'inyanja PK itegerezwa gushinga umugwi wabo w'abaguzi bakomeye no kuronka mu bindi bihugu abakoresha.
Ariko rero, hariho ibintu vyinshi vyo kwiruka mw’isoko, ariko vyagarutse bivuye ku mababa{. Mu nzira yo kugenda mu mahanga, amashirahamwe amwe amwe kopi ata guca ku ruhande ibigereranyo vy’ibikorwa vyo mu gihugu n’ivyiyumviro. Gusubira inyuma -kubaha ubutaka kenshi bituma ubutaka n’amazi bidashimisha ubutaka.
Ku bijanye n’ivyo, Peng Jiarong yavuze ati: “Ugutahura ibintu bimwebimwe birareremba mu kirere, kandi ivyiyumviro vyo gusohoka mu kiyaga ni vyiza cane, kandi vy’ukuri ntivyatangaje abateze amatwi bo muri ako karere."
Ariko mu gihe c’ingorane nyinshi, haracariho ibintu bimwebimwe vy’Abashinwa mu ngorane kandi vyagenda neza ku kiyaga .
02 Indwara iva mu kiyaga, nokwirukana gute uruziga?
Mu gihe cose umwami yagiye mu kiyaga, hari ikintu kimwe gihuriyeko: kurondera urukino rugubereye mu ngorane, kandi rugakoresha ivyiza vyarwo ku rugero rwo hejuru.
Nk’akarorero, ifarasi y’umwirabura y’uruziga rw’ubudandaji rwo muri Amerika y’Uburaruko -Temu, verisiyo yo mu mahanga ya Pinduoodo, yacitse ifarasi y’umwiza mu murima w’ubudandaji kuva itangura muri Nzero uyu mwaka. Ibintu vy’urutonde rushushe na vyo nyene ni ugurisha .
Ivyo ntibishobora gutandukanywa n’amahera ya TEMU yo gusenya amahera mu binyamakuru bikomeye vyo ku mbuga ngurukanabumenyi muri Amerika y’Uburaruko.
Ayandi mategeko y'urukino akoresha uburyo bwo kubona ibintu mu gihe kirekire, yibanda ku "gukorana n'ibintu + .
Nk’akarorero, BYD, ikimenyetso ca kera i Londres, mu Bwongereza{{{{{{{{{{{{{{{generl écu)]} Ubu, umugabane w’isoko w’ibisi birenga 60% vy’amabisi y’amashanyarazi mu Bwongereza ni yo ya mbere.
Kugira ngo utsinde isoko ry’Ubwongereza no gushitsa ingingo ngenderwako zikomeye z’Ubumwe bw’Uburayi, BYD yarakoze cane mu bicuruzwa . Niba ushaka gukora akazi keza k’ibisi zikoresha amashanyarazi zibiri, utegerezwa gutorera umuti ingorane z’ubuhinga z’inguvu z’inguvu z’ibati ya bateri y’imodoka{2}} BYD yagumye agerageza gutera imbere mu guhingura igicuruzwa.
Ikindi, BYD yarashoboye kwihuta mw'isoko ry'Abongereza kandi yari idashobora gutandukanywa n'amashirahamwe yo mu karere. Ubu, BYD yashinze ubucuti bwo gukorana na Alexander Danien Co., Ltd{2}} (ADL), bisi nini kuruta izindi mu Bwongereza, kandi yacitse "ugukorana kw'abantu benshi". BYD{5}}
Kandi ubuhinga bushasha bwa Anke kuva i Hunan gushika kw'isi bwashizeho urutonde rw'"ukuja mu kiyaga".
Umwicanyi wa mbere w’ubuhinga bushasha bwa Anke ni igicuruzwa. Urashaka gutsinda abateze amatwi mu Buraya no muri Leta Zunze Ubumwe za Amerika, ububasha bukomeye bw’igicuruzwa ubwabwo ni igipimo c’ishimikiro . Urugero rw’ugucapura rwa Aker rushobora kuba rukundwa cane mu mahanga, kandi inzitizi z’ubuhinga ziguma zitegurwa kandi zirema ni zo zihambaye cane. ibikoresho vy’ubuhinga bwa none ku bijanye n’incuro nyinshi, umuvuduko munini, ubushuhe bwinshi n’inguvu nyinshi, kandi ni ntoyi munsi y’aho . Ivyakozwe bishasha imbere y’igihe kugira ngo dufate imigenderanire y’iterambere ry’inguvu nyinshi mu gihe c’imbere y’igihe{9}} Mu 2018, ryateguye igikoresho ca mbere kw’isi n’ubuhinga bwa GAN. Urutonde rwa Ganprime rwatangujwe mu muriro wa 2022 wa Less n’ubushobozi bukomeye, gukomeza igice c'igicuruzwa.
Ariko rero, ace y'urutonde rw'ibintu vyonyene si uburyo bw'igihe kirekire, kandi ingamba imwe y'igicuruzwa kenshi ituma haba iterambere rigoyagoya ry'iterambere ryakurikiyeho. Muri ivyo, ingamba z'inyishu za Anke ni "ingene ingamba zikomeye -category" . kuva ku gushaja ibintu gushika ku mice y'amajwi atagira umurongo n'ubuhinga bushasha bw'ubwenge, igice buhoro buhoro gifasha Anke afasha Anke ubuhinga bushasha bufungura ikirere gishasha. Uko iherezo ry' 2022H1, iyo sosiyete ifise uburenganzira bwo gukora 80 n’uburenganzira bushasha 435 bukora, kandi yatsinze ibihembo vy’ubuhinga bwa none 88 vy’ubuhinga bwa none vy’ubuhinga bwa none vy’ubuhinga bwa none ({10}}
Ikindi, mu nzira y’ugutera imbere kw’igicuruzwa gishasha, Anke Innovation yitwararika ivy’ugukusanya amakuru y’isoko n’ibisubizo vy’abakoresha. Ku karorero Kwongera ububasha bwo gushaja n’ugufatanya. Ububasha IQ 4{6}}0 bwatangujwe mu 2022 bushobora kuba buhuye n’ibikoresho birenga 1,000, kandi bishobora gutanga ububasha bwo gushaja ibikoresho bitandukanye mu gihe nyaco.
Mu mateka yose y’ubuhinga bushasha bwa Anke mu myaka irenga 10, mu vy’ukuri ni inzira y’igerageza n’ikosa riguma rihindura kandi riguma rihindura ingamba. Nk’akarorero, mu ntango, Anke Innovation yari ishirahamwe ry’ubudandaji ry’umusaraba ryibanda ku rubuga rwa Amazon, ariko ubu, ishirahamwe ryakuyeho ukuntu ryisunze umurongo umwe maze buhorobuhoro buhinduka mu buryo bw’ubuhinga bw’umurongo. Ivyuma vy'ubuhinga bushasha vya Anke, hamwe n'ivyo EBAY na Wal -Mart{8}}
Inyungu z’ibintu vyinshi zishobora kuronka akarorero ka raporo y’ivy’ubutunzi. Mu 2021, Anke Innovationing Platform yashitse ku mahera 6{{11} 873 miliyari yuan (+19.0, kandi ayandi mafaranga y’urubuga rwa gatatu yari 733 miliyoni ({7}}%), iharura 5.83% y’amahera yose ashika ku miriyoni 394 yuan, kuba ikibanza c’iterambere ry’ishirahamwe.
Uko ikimenyetso kija ku ntambwe nshasha, uguhiganwa kurarushirizaho gukomera, kandi biragoye gukwegera abakiriya kubandanya gukwegera abakiriya. Muri ivyo, Anke Innovation yatanze umuti ku "crecial dovisie + doction".
Ku bijanye n’ivy’ubuhinga bwa none, Anke Innovation yitwararika cane amatangazo ku mbuga ngurukanabumenyi nka Amazon kugira ngo ishike ku nzira y’amazi y’isumbuye. Ishingiye kandi ku mbuga ngurukanabumenyi no kurongora KOL kugira ngo itere ivyatsi, ikabitumira gukora isuzuma no gusaba amasanamu, hanyuma ukajana ku rubuga rwemewe na Amazon . Ku bijanye n’ubudandaji bw’abantu ku giti cabo, Anke Innovation ihuye n’ubudandaji bw’abanyagihugu, n’ibihembo, isuzuma ry’ibicuruzwa n’ibindi bice, bifasha ishirahamwe kwongereza ubushobozi bw’ukoresha n'ugufatanya, gutera umugwi w'abaguzi uhamye, no gushika ku jambo -ry'i -y'i- dayimoni n'ugukwiragiza .
Kwizigira ibintu, imihora, inzego za bose + iz’abantu ku giti cabo, ubuhinga bushasha bwa Anke bwatanguye mu buryo bwiza bwo kuja mu kiyaga. Ariko mu gihe c’inyuma y’impanuka, ikimenyetso kizoja ku ntambwe nshasha.
03 Nusubire mu kiyaga.
Urugendo rw'ibimenyetso vy'abashinwa kuva mu gihe c'ubuhinga bwa kera (OEM) ku kimenyetso c'ubu (ODM), agaciro k'ico kintu kongeyeko burabandanya kwiyongera, kandi akosho k'ikimenyetso na kwo nyene kariko karaduga. Mu rutonde rw'ibintu 100 vy'abashinwa mu 2022", agaciro kose k'ibimenyetso vy'Abashinwa vyarenga amadolari 1 trillions y'Amerika mu rutonde rw'indirimbo "Top 100 z'abashinwa 100 mu 2022", muri izo 6 muri vyo vyarongerekanye n’ibice birenga 25% . Ubu, ibimenyetso vy’Abashinwa vyashitse ku ntambwe ikuze, kandi hariho ibintu bishasha vyasohotse .
Ku ruhande rumwe, ikimenyetso gishaka gukundwa mu mahanga, kandi igiciro co kumenyekanisha ni kinini. Raporo y’ubushakashatsi ya raporo y’ubushakashatsi ivuye kuri We Arecial and Hootsuite yerekana ko mu 2021, igiciro co kwamamaza ku mbuga ngurukanabumenyi c’amakuru y’ubudandaji caduze n’ibice birenga 20%. Rero, nimba ushaka gutsinda mu mahiganwa y’ikiyaga Gitukura, uburimyi bwiza bw’ibintu buzocika umurongo rusangi wo kuja mu kiyaga.
Tino, uwashinze Tiannuo Xi, yatanguje neza ikimenyetso c’Abashinwa mw’isoko ry’i Buraya n’iry’Abanyamerika mu kiringo gito c’igihe gito. Ishirahamwe ry’ubudandaji ry’umusaraba ry’umusaraba ry’agaciro kanini cane, yashinze ryararenga imiliyoni 500 mu mwaka wa gatatu.
Nk'umukinyi w'umunyamerika, yavuze ati: "Uburyo bwa mbere bwo kumenyekanisha ishoka ntibushobora gukora ubu . butegerezwa kuba ari akaranga k'umuco . Mu migambi imwe imwe, uburyo bwo kurima neza burashobora gufasha ikimenyetso kuronka igiciro ciza -gikora neza, no kurondera inzira yawe yo gusohoka mu mahiganwa y'ibintu.{5}} "
Ku rundi ruhande, birarushiriza kuba bihambaye ko amashirahamwe aja mu kiyaga kugira ngo aronke icizigiro c’abaguzi bo mu mahanga kandi afise umugwi w’abaguzi uhamye.
Peng Jiarong, umuyobozi mukuru wa Amerika ya ruguru, yashimikiyeko ati: "Mu nseguro ya nyuma, ikimenyetso kigomba gutunganirizwa ku muntu ku giti ciwe. Ni co kintu nyamukuru cotuma abaguzi bo mu karere batera imbere no gutanguza igicuruzwa co mu karere.".
Iciyumviro ca Tino kirahuye na Peng Jiarong, "Nimba ushaka gukora cane kandi munini mu mahanga, ntushobora gukora ata mugwi w'abaguzi uhuza n'ingene isoko ryo mu karere rigenda, gushiramwo ikimenyetso no gushikama . Kubona ingaruka vuba bishoboka, ariko gukora ikimenyetso si uko . Gukora ikimenyetso gisaba ishoramari ry'igihe kirekire n'ukwihatira. itsinda. "
Niba ushaka kugira umugwi w'abafana uhamye mu mahanga, ikimenyetso kigomba gukora cane kugira ngo wubake ukwizigira kw'ukoresha. Ni ingero y'ibikorwa kugira ngo ikomeze gutera imbere igicuruzwa hakurikijwe ivyiyumviro vy'ukoresha no kwegeranya inyishu z'abakoresha kugira ngo bakomeze gutera imbere mu bijanye n'ugugura . Biciye muri izo ngero, "ukwizigira" kwubatswe n'ikimenyetso co mu kiyaga kizoba ikintu kitaboneka c'ikigo.
Ivyigwa vyerekeye amakuru vyerekanye ko abaguzi bazokwipfuza gusa kwishura amahera menshi ku kimenyetso kiri munsi y’ico kimenyetso gifise ukwizigira n’ugushitsa cane. Ku bw’ivyo, uburimyi bw’ikimenyetso c’umugwi w’abaguzi buhamye na bwo bisigura ko amashirahamwe azogira inyungu yagutse mu mahanga.
Iciyumviro:
Umupfunda w'ibimenyetso vy'Abashinwa warakubiswe ku "hinguriro ku kiyaga" gushika ku "mubiri uja mu kiyaga", amashirahamwe y'abashinwa yarateye imbere cane mu masoko yo mu mahanga.
Ariko rero, nimba ushaka gukomeza kwongereza ubushobozi bw'ikimenyetso kw'isi yose, urakeneye kwongereza ubushobozi bwawe bwo "ubuhinga bwo mu mutima" no guhindura ivyiyumviro vy'ikiyaga.
Kuva ku gukurikirana "inyungu y'igihe gito" gushika ku kurema "agaciro k'igihe kirekire" ni "ihinduka ry'agaciro" ry'ico kimenyetso mu mahanga, kandi ni yo nzira yonyene amashirahamwe y'abashinwa ashobora kuja ku ntambwe yo hejuru kw'isi.